Internet

Thinking of Advertising to Boost Your Facebook Likes Page? Watch This First

Thanks to Veritasium for posting their findings about Facebook likes.

If you’ve ever considered using Facebook advertising to increase your likes total, you better think twice and view this video before you do.

It explains how “click farms” make money by liking pages, how the underground market works for buying illegitimate likes on Facebook, and why Facebook can’t (or at least doesn’t) do anything to stop this.

In short, people that buy Facebook advertising to increase their page likes aren’t doing themselves any favors because most of the people that will click on your advertisement and like your page are not actually people that like you or your brand.

They are people that like EVERYTHING they can, either to earn money from people that pay then to like their page, or to throw off any possible algorithms that Facebook might use to detect them. The actual engagement that you’ll get from those likes is practically nothing, so having them like your page is almost worthless.

Factored with the reality that Facebook then takes your content and “tests” your content updates with a small percentage of the people that like your page, before it decides whether that content should be more widely displayed to others, means real problems.

Since the people that like your page will be disinterested scammers, they won’t like or interact with your content. This makes it more likely that your content will marked as undesirable since most of the people whose timeline it appears in couldn’t care less.

From Facebook’s perspective, this is a problem solved by you paying again to promote your posts.

So if you have the money to spend, and don’t have anything better to do with it than throw it away, then you might want to consider paying Facebook for page likes (and again to promote your content).

SharePoint in the Cloud? More than Azure and Office 365

Are you wanting your own SharePoint environment in the cloud, but not wanting to use Office 365? Try these alternatives to Azure and Office 365 to get SharePoint 2013 in the cloud with just a few clicks!

Office 365 is great for getting your user base moved over to a cloud solution for email and enterprise content management.

But there can be some cases where you don’t want to move completely to Office 365. Whether you’re looking to keep your Exchange environment on premises, or you’re just trying to spin up a simple SharePoint in the cloud service to handle your ECM needs, try these companies to help you get your SharePoint project off the ground in a snap.

Rackspace has Hosted SharePoint Offerings and Lots of Support

Rackspace makes it very simple to host your SharePoint services on your own servers in the cloud.

If that sounds kind of backwards, it isn’t. It’s just that instead of only having a SharePoint service that you connect to like in Office 365, you actually get the servers that you can RDP into and manage.

The service is easy to grow as you need it to, and you won’t ever have to worry about the management of the servers.

Patching and operating system management is taken care of for you by Rackspace, and you only need to worry about configuration of your apps.

They actually have a lot of support staff that are Microsoft MVPs in SharePoint. Todd Klindt, Shane Young, and Laura Rogers are all Rackspace employees and if you’re into SharePoint at all then you probably have some of their SharePoint books on your shelf or Kindle already.

Cloudshare can have your SharePoint in the Cloud environment ready within minutes

I met some of the Cloudshare people back at the SharePoint Conference in 2012. I was really impressed with how knowledgeable they were, and you could tell that from the people working the booth to the back end engineers, the people that work at Cloudshare know their stuff.

I got a trial account and tried it out. I was blown away at how little information they needed to get me a development SharePoint 2013 environment spun up. You can go from entering in your information to logging into your SharePoint 2013 servers in about 5 minutes.

If you go past the trial, you’ll be able to keep your VMs and your SharePoint environment as a training or development environment, or use it to just flesh out some proof of concepts to show your management team.

If this sounds interesting, check out this introductory video from Cloudshare.

From a trial account to a SharePoint-as-a-Service monthly support plan, you’ve definitely got some options if you want to quickly get into a lab environment of SharePoint.

Must-Have WordPress Plugin–YARPP (Yet Another Related Posts Plugin)

This is the first in a series of reviews and recommendations for WordPress plugins.  These plugins are often free (though there are a few in the series that are paid plugins)

Free WordPress Plugin to Automatically Add Related Articles to Your Posts

YARPP-DashboardSettings1This weeks “Must-Have WordPress Plugin” is YARPP, which stands for Yet Another Related Posts Plugin.

This handy plugin is really useful for letting your blog visitors know about posts that you have written which are similar in nature to the post that they’re already reading.  Once you’ve gotten relevant content on your blog, your visitors get more information, and you get extra page views.

Once YARPP has been installed and activated, there is a new entry under the settings section of your WordPress dashboard titled “Related Posts (YARPP)”.

This is a very easy WordPress plugin.  There are only a few options that you need to set, and after that YARPP automatically adds a section to the bottom of your WordPress posts with links to related entries.

Settings and Options to get YARPP (Yet Another Related Posts Plugin) Working in WordPress

This picture of the settings show that options and features that are available to you after installing this plugin to WordPress.

YARPP-DashboardSettings2

“Automatically Display Related Posts?” is used to enter the PHP call to YARPP into your WordPress Theme.  If you change your theme and you have this option checked, then you won’t have to edit your theme to insert the PHP calls into the Related Posts plugin.   You will want to have this option checked.

“Maximum number of related posts” sets the maximum number of related posts.  I have a suspicion that the more related posts you have set as a maximum does not always correlate to more page views.  There is probably a bell curve that suggests that somewhere between 3-7 is the ideal number of related post to automatically add you the end of your blog posts.  I have mine set to have a maximum # of 5 posts currently across all of my blogs, though I’m considering moving that down to 3 related posts to avoid giving my readers too many options and overloading them.

Using a Custom Template File is used to write code for exactly how YARPP creates the Related Posts section on your blog posts.  That is definitely a blog post for another day and outside what I’m trying to show in this article.

Before/After Related Entries and Before/After Each Related Entry is  what words appear at the beginning and end of the related posts section, and each individual related post.  You can specify that the entire related posts section is styled the way you want by placing a

tag at the beginning and a

at the end.  Or you could do something very simple and change the words “Related Posts” at the beginning of the section to read “More Awesome Articles About”.

The Show Excerpt option includes the excerpts from each related post inline with them.  This is a personal preference.  I haven’t yet included it, because I think that it would be too much information for readers and look like it’s just too much.  Of course, that extra information could be just the trick to getting your readers to see how interesting your content is.

Order Results lets you pick how you want the related posts ordered:  You can choose to put the oldest posts first, oldest posts last, or to put them in order based on how related they are.

Default Display is No Results is what is shown if YARPP thinks that there is nothing that is quite related enough.  It starts as a simple “

No related posts. ” and to me that seems like it doesn’t really need a rewrite.

The Help promote Yet Another Related Posts Plugin? option includes a link on the posts that identify the related posts as being a result of the plugin, and a link to the plugin’s author page.

More info about how to find these people and their plugin:

Get the WordPress plugin:  Yet Another Related Posts Plugin

Find YARPP on Twitter:  http://www.twitter.com/YARPP

Find YARPP on the web:  http://yarpp.org

WordPress › WordPress 3.3 “Sonny”

WordPress › WordPress 3.3 “Sonny”.

New WordPress is out as of December 12, 2011.

Here’s some of the hot new features:

  • New contextual help makes it easier to find help when you need it.
  • You can now drag and drop media files into the media uploader.
  • The menu now expands as you mouse over options.
  • Touchability is improved so working on your iPad is easier.

Here’s the video embed, so you can see what all the hubbub is about.